As you know, I was supposed to appear on CNN News today with Dr. Maria Rago of ANAD and former supermodel Emme at 4pm Eastern Time to announce the nationwide boycott of Ralph Lauren that thousands of you signed up for.
Well, The Ralph Lauren Company orchestrated a very savvy move and the segment was just cancelled. 30 minutes ago. 2 hours before we were to go live.
Tomorrow morning I will send out a newsletter with the full details letting you know what happened. Every single gory detail!
The boycott will continue, but even stronger now.
I’ve started the America the Beautiful Action Network which will fight any ad or condition that harms the healthy self-esteem or overall emotional and mental well being of young women and girls.
When I sent out the newsletter yesterday announcing the CNN appearance, hundreds of teenage girls emailed me, saying they would watch the segment knowing their voice would finally be heard by many.
You should be proud of yourselves because your voice was heard. Imagine the top executives at Ralph Lauren scurrying to keep me off of CNN. They won that battle but together we will win the war.
I fully understand now that these companies aren’t going to change their ways unless you make them with how you spend your money.
What upsets me the most is that so many young girls are suffering from these images and all Ralph Lauren seems to care about is not being boycotted (i.e. losing revenue).
I’m speaking with organizers to mount boycotts outside of his stores in NY, Chicago and maybe San Francisco.
I’ll need your support more than ever now. We’re on their radar now and if we buckle, they’ll never stop with their draconian advertising.
To every woman and young girl reading this. I promise to keep fighting for you. And the fight will continue tomorrow!
Forever with you,
Darryl Roberts







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